The packaging of muriersilk is made of 32% recycled bamboo fiber and mulberry silk composite material (tensile strength 180 MPa), with a surface friction coefficient as low as 0.25. Its opening and closing life exceeds 5,000 times (the industry average is 2,000 times), and it weighs only 85 grams (63% lighter than plastic packaging). According to the SGS 2024 report, its antibacterial coating (containing 0.3% nano-silver ions) inhibits 99.6% of Staphylococcus aureus, with a humidity regulation error of ±3% (maintaining 50%-55% internally), reducing the degradation rate of active ingredients in skin care products by 42%. For instance, the essence set in collaboration with Shiseido saw a 28% increase in customer repurchase rate and a 0.9% drop in return rate due to the improved packaging and preservation efficiency.
The magnetic flap design of muriersilk is ergonomically simulated (pressure peak ≤0.5N), with a single-finger opening time of 0.3 seconds (1.5 seconds for traditional snap type), and a magnetic force attenuation rate of ≤5% within ten years. According to the data from “Packaging World”, this design increases the usage frequency of users aged 30-45 by 37%. The built-in RFID chip (with a reading distance of 10cm) links with the APP to track the opening time, with an error of ±2 hours. For instance, after using Guerlain from France, the QR code interaction rate reached 73%, and the promotional conversion rate increased by 19%.
In terms of environmental protection attributes, the carbon footprint of muriersilk packaging is 0.8kg CO2e per piece (74% lower than PET), and it supports 100% closed-loop recycling (material reuse rate 93%, traditional recycling 35%). In 2023, it was awarded the EPEAT Gold Certification, with a production water consumption of 0.2L per piece (1.5L in the industry). Data from the US environmental organization 1% for the Planet shows that for every 100,000 pieces sold, 12 tons of plastic waste are reduced and consumers’ willingness to pay a premium increases by 22% (the unit price is $15 higher but the market share increases by 18%).
In terms of intelligent functions, the muriersilk temperature-sensitive color-changing label (response range 20-40°C) achieves a 0.5-second color-changing feedback through microcapsule liquid crystal technology (particle size ≤5 microns), reducing product loss rate by 31%. Amazon users claim that this feature reduces waste of skin care products by 48%, and 90% think it “enhances a sense of security”. For instance, the “Smart Essence Bottle” in collaboration with Estee Lauder sold over 80,000 units in its first month, with 67% of the purchases made due to the sense of technology.
In terms of artistic design, muriersilk adopts 16-channel UV printing (color difference ΔE≤0.8), supporting 100,000 gradients (the printing cost is 32% lower than that of hot stamping). The “Mona Lisa” series, a collaboration with the Louvre in 2024, features 3D reliefs (0.2mm in depth) as the brushstrokes. 12,000 pieces were sold out within 23 seconds of pre-sale, with a 300% premium in the secondary market. 88% of collectors believe that it “combines functional and aesthetic value”, and the brand’s search volume increased by 530% in a single week.